mint: First Look

mint_fullsnap.jpg

Why did HT Media Ltd choose Feb 1, 2007 for the launch for 'mint'. Simplest guess is that the most important financial item comes up in Feb called 'BUDGET'. For launch, 'mint' had Tata Corus deal to boot, the largest acquisition by any Indian company ever outside India. The dream start some would say!

And I agree. The paper is a business newspaper and believe me, it had the freshness of mint, though 'mint' for the newspaper means coinage factory. The layout is simply and there isn't an avalanche of information as some newspapers provide. For freshness sake, the most impact news is included and a through analysis follows. No non-sense business newspaper this 'mint' is.

I am hooked. Called my newspaper vendor and instructed him to supply 'mint' from today.

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